While most companies agree, many of them do not "walk the talk" that marketing and sales are subject to the same rigors of management as any other business functions. CEO does and has an effective and proactive marketing and sales program which focuses on bottom line profits and increased sales.

Our approach is to understand your current structure, functions and objectives. These may include:

• Discuss and assess your corporate vision and goals
  
• Organization - capability, structure, location
  
• Markets and market segmentation
  
• Product and service offerings - specifications, designs, product costs and warranties.
  
• Competition
  
• Sales and distribution channels - conflicts and gap analyses - commission plans
  
• Pricing - strategies, comparison with alternatives, channel integrity
  
• Advertising, trade show, public relations and other promotional programs
  
• Functional plans, goals and processes

We then analyze this information and recommend how to best achieve the goals while focusing on the areas where with the best possible returns. CEO team members will act in any capacity required by the company to respond to these issues.

CEO can act in a number of different ways:

• Perform an in-depth review and analysis of any or all of the above areas.
  
• Survey your current organizational elements including independent sales and distribution channels.
  
• Prepare a detailed plan consistent with your budget and timeline requirements that is focused on achieving your company's goals and objectives.

When you're ready for program implementation, the following four options are available:

• Your internal team members can implement the recommendations without CEO's involvement.
  
• CEO can provide guidance to your team members to implement the recommendations.
  
• CEO can manage the process, with joint implementation.
  
• CEO can take charge and perform implementation with modest internal support.

Our participation will have provided your company with a pro-active Marketing and Sales program to increase sales and bottom line profitability into the future.