JOHN SASSO
Mr. Sasso’s Marketing development skills are extraordinary as indicated by the following profile. He has developed the capability to understand your capabilities and how to train you in how to apply them to both expand your existing market and how to apply them to other market potentials. His effort is to provide training that will address these potential market expansions with your personnel so they can then develop a Marketing Plan of penetration into these markets. Risk and costs are also addressed.
RICHARD D’AMBROSIO
As you can see from the following profile, Mr. D’Ambrosio also has very successful experience at the top levels of companies. Now with his extensive experience of 14 years as a partner at CEO, he has been very successful in training company personnel in developing a Sales Penetration Action Plan that, in unison with the Marketing Plan, really obtain added sales.
The following training programs indicated are registered with NY State.
EXECUTIVE PROFILE
JOHN A. SASSO
Mr. Sasso is an experienced ceo of a publicly listed company as well as ceo and coo of various divisions and subsidiaries of fortune 100 and 1000 firms. His twenty- plus years in general management has earned him a reputation for being a strong and pragmatic leader with a record of consistently improving the bottom and the top lines.
His strategic and marketing insights, and ability to bring resolution to complex, multifaceted situations, combined with a balance of sharp business instinct and common sense has resulted in his impressive record of turning around under-performing businesses, acquiring strategic companies and consolidating and integrating acquisitions. He is expert in sorting through disarray, managing the human side of change and getting cultures and operations to work together to achieve business and financial goals.
His experience with the investment community includes leading a management buyout of the division he was running, taking it public and ultimately selling it to a taiwanese manufacturer. John is a Hofstra alumnus whose earlier experiences were in software development, sales, sales management, marketing and marketing management - all on a global basis.
EXECUTIVE PROFILE
RICHARD M. D’AMBROSIO
Mr. D’ambrosio brings to your organization twenty-five years of diversified experience in the general management, marketing, and sales sectors of corporate america. He has held positions of executive vice president, chief operating officer and member of the board of directors for both small and medium sized manufacturing companies.
Offering hands-on experience, Mr. D’ambrosio has successfully re-structured negative cash flow corporations and guided their return to profitability. He has demonstrated abilities in team building, training and motivating personnel to achieve their full potential.
As a CEO team member, Mr. D’Ambrosio has successfully re-engineered the marketing and sales functions of several client companies, resulting in significantly increased business distributed over a broader customer base.
Mr. D’Ambrosio earned his B.B.A. degree in marketing and industrial relations from Hofstra University. Subsequently, he acquired 96 CEU’s in government contracting from the National Law Center, George Washington University. He is a member of the national contracts management association and is certified as a professional contract manager (CPCM).
His management style has been guided by the recognition that people are a corporation’s most precious asset, while maintaining a keen awareness that maximizing corporate profitability is the primary objective.
Offering Title: Marketing/Sales Management Training; Part 1 of 4
Offering Description: The following is a program for providing Marketing/Sales training. You may or may not need every step. Your program will be tailored to your needs. This is Part 1 of 4 courses in this area.
Market Analysis
The learning objective is to learn how to analyze your own company, current market, industry, customers, and product offerings. Four hour sessions will be devoted to the following topics:
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Establishing the goals and objectives of the ownership
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Identifying the current strengths and weaknesses of the company
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Analyzing the current customer base
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Analyzing the current skills inventory of employees
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Analyzing the current product portfolio
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Establishing the marketing concept
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Workshop Project: Creating the product portfolio analysis
Costs are dependent on the number of sessions established.
Offering Title: Marketing/Sales Management Training; Part 2 of 4
Offering Description: The following is a program for providing Marketing/Sales training. You may or may not need every step. Your program will be tailored to your needs. This is Part 2 of 4 courses in this area.
Integrated Marketing
The learning objective is to identify who to go after and what we can sell. Four hour sessions will be devoted to the following topics:
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Group brainstorming to identify potential new customers by name
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Targeting new markets and industry groups
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Analyzing marketing opportunities
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Developing marketing strategies
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Developing the Marketing Plan
Costs are dependent on the number of sessions established.
Offering Title: Marketing/Sales Management Training; Part 3 of 4
Offering Description: The following is a program for providing Marketing/Sales training. You may or may not need every step. Your program will be tailored to your needs. This is Part 3 of 4 courses in this area.
Market Development and Approach
The learning objective is to understand how to go after identified customers. Four hour sessions will be devoted to the following topics:
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Identifying the product knowledge and skills required to break into the new markets
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Analyzing the types of campaigns such as cold calling, mailings, web, e-mail
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Identifying sales skills needed for each type of campaign
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Defining the approach and deployment
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Campaign development around products or industry groups
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Creating product pipelines
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Developing the market penetration plan
Costs are dependent on the number of sessions established.
Offering Title: Marketing/Sales Management Training; Part 4 of 4
Offering Description: The following is a program for providing Marketing/Sales training. You may or may not need every step. Your program will be tailored to your needs. This is Part 4 of 4 courses in this area.
Marketing/Sales Campaign Deployment
The learning objective is to understand how to go after identified customers. Four hour sessions will be devoted to the following topics:
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Planning the sales penetration program
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Managing the sales penetration program
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Marketing collateral development such as advertising and literature
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Web site marketing
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Creating a campaign strategy
Costs are dependent on the number of sessions established.
Offering Title: Contract Management Training
Offering Description: The following is a program for providing training in the requirements for contracts management. The following topics are addressed.
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Solicitations (RFQ, IFB)
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Terms and Conditions
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Government vs. Commercial Differences
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The Quotation and/or Proposal
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Negotiation
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Receipt of Award or Purchase Order
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Program Management and Status Reporting
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Vendor and Supplier Teamwork Relationships
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Subcontracting
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Performance
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Delivery Schedule
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Delays
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Disputes and Remedies
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Changes and the Recognition of Constructive Changes
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Shipments
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Inspection and Warranties
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Payments
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Contract Close Out
Costs are dependent on the number of sessions established.
Continue to Information Systems & Finance, Cash Flow Training.
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