While most companies agree, many of them do not “walk the talk” that marketing and sales are subject to the same rigors of management as any other business functions. CEO has an effective and proactive marketing and sales program which focuses on bottom line profits and increased sales.
MARKETING
Our approach is to understand your current structure, functions and objectives. Then John Sasso concentrates on analyzing your capabilities and potential for market expansion both in your existing market and possible new ones.
John’s effort is to bring his vast experience to you, to:
- Initially establish, with your applicable people, your goals and objectives and possibly suggest you consider added goals. John, with the aid of your personnel, obtains an understanding of what the company is capable of technically and with its product design/production.
- Then analyzes your capabilities vs. present and other market potential with your people. Assess risks, costs, etc., and determine the best, least cost directions to pursue.
- Then develop a Marketing Plan of Penetration with your personnel along with some potential new customers identified.
SALES
Our approach now is to develop real added sales. Richard D’Ambrosio now concentrates on developing a Sales Action Plan, using the Marketing Plan of Penetration. His goal is to develop, describe and assign specific tasks, with your people. Detailed tasks that lead to obtaining real sales increases (the who does what and when) for each applicable existing and new customers. This is the Action Plan for each potential sales expansion.
Richard then can, with your people, develop the following capabilities to support the sales growth efforts:
- Develop distribution channels
- Develop promotional programs
- Develop/improve customer service attitudes and associated processes throughout the company. (They are most often accomplished by Stan Dachinger).
- Upgrade computer support data/capabilities for Sales and Marketing functions. (These are accomplished by Phil Caputo).
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